Why are Japanese Companies So Far Behind in Digital Marketing?
Let me be frank, I work in Digital Marketing in Japan, and I am frustrated. It’s 2017 and here is what I see. I see wonderful companies that have fantastic…
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“Adorably Mad” Japan charms the motoring press
Visitors to the Tokyo Motor Show have been shown many marvellous machines, designed to carry us into the future. There’s even a car which steps in to calm things down…
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Japanese TD-LTE Rare Bands
While Japan has no more global mobile phone manufacturers, it does have an unfound asset for international business. For companies involved in 4G enhancement (and later in 5G deployment), the…
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Conservatives relish Abe’s election success but Abenomics has a long way to go
Conservatives in many countries, including Britain, would like to emulate the success of Japan’s Prime Minister Shinzo Abe. He has trounced the opposition with a firm right-wing agenda built upon…
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Cheating, shame and scandal call into question Japan’s business integrity
After Kobe Steel was revealed to have been cheating on safety standards for decades, the media is full of articles condemning Japanese business culture. The company has admitted it falsified…
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The Real Reason Japan Can’t Innovate & What To Do About It
Key points: Japanese companies are too conservative They have the ability to enter new markets but they have a lack of motivation Emerging external solution: shifting investment from R&D to…
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App Development in Japan, A Love Story II
The second in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An analysis of…
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Political Storm Sweeps Through Tokyo
Tokyo governor Yuriko Koike has started a political storm which has caused Japan’s main opposition party to collapse. Her followers will now present the main challenge to Prime Minister Shinzo…
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The Case for Excluding Japan from Your Asian Market Strategy
With Japan currently in its longest economic expansion in more than a decade, there is renewed interest by multinationals in doing business here and now is a good time for…
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Global Companies in Mie: Promat Japan Corp.
There are many global companies in Mie prefecture. I would like to introduce one of those companies. What are the reasons why they decide to operate in Mie? Promat Japan…
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Hitachi weathers the Brexit storm
Hitachi is one of Japan’s most skilful problem-solvers. It’s now discovered a way to run waterproof high speed trains along one of the stormiest railway lines in Europe. Hitachi is…
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Foreign Tourism Is Reinventing Hiking in Japan – Yamap
Key points: Yamap is a hiking app that was invented in 2011 What’s special about the app is its ability to serve as a map function even without an internet…
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App Development in Japan, A Love Story
The first in a series of articles by Marc Cellucci covering smartphone app development in Japan, from the very beginning up until today. Highlights of this article include: An exploration of…
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The Benefits of Staying in a Serviced Apartment in Tokyo
It’s no secret the way people are traveling is changing, especially when it comes to accommodations. More and more travelers, whether the purpose of their trip is business or…
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Effectively Globalized Japanese Companies’ Habit #1: Aim to be ‘Glocal’ Market Leaders
Focus on Global Markets Our first and most important “globalization” habit for a Japanese organization is to think global and act local, in a “go glocal” strategy, as first expressed…
